At MAAHSA, we are dedicated to the manufacturing, representation, and commercialization of products for personal, animal, and environmental use and consumption. Our main objective is to satisfy the needs of our customers by providing high-quality, safe, and competitively priced products, while also preserving ecology and health.

MAAHSA, a prominent Paraguayan industry, participated in the 39th edition of EXPOCOMER 2023, which took place from March 28th to 30th at the Panama Convention Center. During this renowned trade fair organized by the Chamber of Commerce, Industries, and Agriculture of Panama (CCIAP), MAAHSA showcased a wide portfolio of products, demonstrating its commitment to innovation and quality.

In the Paraguay Pavilion, MAAHSA exhibited a variety of products that captured visitors' attention. Among them, MAPEX and MATRA insecticides stood out, offering effective solutions for pest control. Additionally, they presented the WHITEX disinfectants, essential for hygiene and cleanliness in various environments.

MAAHSA's booth also featured the SACK line of insect repellents, providing protection against mosquitoes and other insects. Furthermore, the TRANKA wound healing products were showcased.

In the household care and cleaning category, MAAHSA presented KINDER laundry powder, guaranteeing impeccable results with every wash, and displayed the DOÑA ROSA laundry soap.

To represent personal care products, the SUSI and ARTHE bathing soaps were present, offering softness and freshness with each use.

MAAHSA's participation in EXPOCOMER 2023 was successful, generating great interest from attendees and present entrepreneurs. In addition to the mentioned products, MAAHSA also stood out with its Don Onofre rum line, delighting visitors with the quality and taste of these renowned beverages.

With its outstanding participation in this internationally renowned trade fair, MAAHSA elevates the Paraguayan industry. Its wide portfolio of products has left a lasting impression on visitors and has opened new business opportunities in the region.

MAAHSA is proud to have been part of EXPOCOMER 2023 and expresses gratitude to all the visitors and entrepreneurs who approached to learn about and appreciate the quality of its products. The company will continue working hard to provide innovative and high-quality solutions to its customers in Paraguay and beyond.

Renowned company MAAHSA, known for its commitment to quality and sustainability, successfully participated in BIOFACH 2023, the world's leading event for organic products. During this prominent exhibition held from February 14th to 17th, 2023 in Nuremberg, MAAHSA showcased its acclaimed aged and white rums from the DON ONOFRE brand, made with 100% organic ingredients.

BIOFACH, known as the World's Leading Trade Fair for Organic Food, stands out for gathering high-quality products, as all organic products exhibited comply with the certification of the European Union Organic Regulation or IFOAM accreditation guidelines, the sponsor of BIOFACH. Within this framework, MAAHSA presented its organic rums, renowned for their commitment to quality and sustainability.

MAAHSA's organic rums, crafted from sugarcane honey and distilled in copper columns, captivated visitors at BIOFACH 2023. These rums stand out for their excellent formula, providing a unique consumer experience. Moreover, they hold organic certification in both the United States and the European Union, reinforcing their commitment to quality and sustainable production.

MAAHSA's participation in BIOFACH was a resounding success, generating significant interest among attendees and establishing the DON ONOFRE brand as a prominent choice in the organic rum segment. The Paraguayan company once again demonstrated its dedication to crafting high-quality products, blending tradition and sustainability in each bottle.

The prominent Paraguayan company MAAHSA has made its mark at FOOD TAIPEI 2023, the renowned culinary event in Asia. During this grand exhibition, held from June 14th to 17th at the Taipei Nangang Exhibition Center, MAAHSA showcased its DON ONOFRE rums, captivating lovers of quality spirits.

FOOD TAIPEI is a must-visit for those seeking to discover culinary delights from around the world in Asia. This large-scale event featured exhibitors from all over the globe showcasing their distinctive food and beverage products. Approximately 30 international pavilions were organized to welcome trade visitors to Food Taipei 2023.

The event was held in conjunction with FOODTECH TAIPEI, TAIPEI PACK, and TAIWAN HORECA, together forming the "Food Taipei Mega Shows," a combination of 5 events in 1, hosting 1,400 exhibitors from 33 countries and regions, with 4,000 booths. This mega-event represents a comprehensive supply chain covering all levels of the food industry, providing global buyers with a unique opportunity to access the Asia-Pacific food market in one place.

MAAHSA stood out at FOOD TAIPEI 2023 by showcasing its DON ONOFRE rums, which delighted visitors with their exquisite taste and quality. These rums are the result of a careful process of distillation and aging, reflecting MAAHSA's commitment to excellence and tradition in the production of spirits.

MAAHSA's participation in FOOD TAIPEI 2023 solidifies its presence in the international market and opens up new business opportunities in Asia. The renowned DON ONOFRE rums, known for their quality and prestige, have captivated even the most discerning palates, establishing MAAHSA as a benchmark in the Paraguayan spirits industry.

The company expresses its gratitude to the visitors and industry professionals who visited its booth at FOOD TAIPEI 2023, and reaffirms its commitment to continue providing high-quality products that captivate consumers worldwide.

Throughout its nearly century-long existence, MAAHSA has stood out as a beacon of innovation in the industry. Its pioneering achievements have propelled its success and raised the bar for quality and sustainability in the market. Here, we present a list of milestones that place MAAHSA in a league of its own:

• First Paraguayan Industry to incorporate 100% pyrethroid-based actives in its insecticide formulations, providing high insect-knockdown power and low toxicity to humans and warm-blooded animals.

• First Industry globally to introduce the cutting-edge ETOC molecule into aerosol insecticide formulations, which is six times more effective than similar molecules, ensuring minimal toxicity to humans and warm-blooded animals.
  Currently, this molecule is also used in the production of Mapex mosquito-repelling tablets, using six times less active ingredient than other brands on the market to achieve the same effectiveness with reduced user toxicity.

• First Paraguayan Industry to offer bulk-format laundry and garment care products, such as powdered and liquid soap and fabric softener, in response to end-user needs and demands. This initiative is carried out under a renowned brand, strictly complying with legal regulations and promoting an ecological approach by encouraging container reuse.

• First and only Paraguayan Industry to manufacture and dry spirals in electric ovens with state-of-the-art drying processes, ensuring that the full insecticidal active remains in the product for maximum effectiveness against mosquitoes, including disease carriers like dengue, zika, and chikungunya. Other brands dry spirals using boilers, making it impossible to control temperature and, consequently, failing to guarantee maximum product effectiveness due to active ingredient volatilization.

• First and only Paraguayan Industry to utilize clean and renewable energy in the spiral production drying process.

• First Paraguayan Industry to produce low-foaming washing powder suitable for automatic washing machines.

• First Paraguayan Industry to manufacture washing powder with incorporated fabric softener, providing whiteness, softness, and fragrance to garments.

• First Industry globally to develop an oil-based larvicide repellent aerosol for the treatment and prevention of myiasis.
  
  
• First Paraguayan Industry to market dry environmental deodorant, which does not wet upon application, with smaller and lighter particles that linger in the treated environment, prolonging the pleasant aroma for more hours.

•  First Paraguayan Industry to include citronella in the formulation of mosquito-repelling tablets, working in conjunction with the insecticide to repel mosquitoes and aromatize the surroundings.

• First Industry in America and 5th globally to incorporate the pyrethroid active Pralle in the formulation, providing the most effective and immediate action against cockroaches while maintaining low toxicity for humans and warm-blooded animals. A clear example of this innovation is the Mapex Black Premium aerosol insecticide, which offers the fastest cockroach-knockdown action in the national market.

• First and only Paraguayan Industry to use the environmentally friendly SumiOne (Metofluthrin) pyrethroid active, offering 40 times greater potency than the d-allethrin active used by other spiral brands on the market.

• First Paraguayan Industry to create a floor cleaner with insecticide and citronella fragrance. This innovation is reflected in the Mapex Floor Cleaner.

• First Paraguayan Industry to incorporate sign language into its advertising campaigns.

• First Paraguayan Industry in the home and sanitary sector to obtain the "Marca País" (Country Brand) license.

• First Paraguayan Industry to use 100% biodegradable paper flow pack packaging for the upcoming launch of the Arthe natural bathing soap.

The list of achievements presented here firmly establishes MAAHSA as an indisputable leader, continuing to illuminate the path toward the future.

Latin America, a region that has experienced steady growth in aerosol production, bore witness to one of the most significant industry events on September 13th and 14th, 2023: the 11th Latin American Aerosol Congress. This congress, gathering key industry players, provided a unique platform for knowledge sharing, product showcasing, trend discussions, and exploration of the latest innovations in the world of aerosols.

The aerosol industry in Latin America has achieved impressive figures in recent years, reaching a production volume of 2.7 billion units in 2021. This consistent growth reflects the importance and potential of the industry in the region, making events like the Latin American Aerosol Congress crucial for its ongoing development.

The trade exhibition that was part of the congress provided aerosol industry suppliers with an opportunity to present their products, technologies, machinery, and services. It served as a showcase for innovation and a platform for establishing vital business connections. MAAHSA, as an innovative company, seized this opportunity to highlight its commitment to excellence and quality in aerosol manufacturing.

In addition to the exhibition, the congress also hosted a series of conferences where professional and technical experts from around the world shared their knowledge. The topics covered in these conferences were fundamental to the aerosol industry, including market trends, technology and innovation, sustainability, and the environment.

Representatives from MAAHSA attended the congress with the aim of analyzing emerging trends and the latest market innovations, demonstrating their interest in staying at the forefront of the industry and contributing to its sustainable development.

The Paraguayan industry MAAHSA has successfully participated in the "EXPO ALADI – Cuba 2023, Multisectoral Business Roundtable," which took place from October 2nd to 4th at the PABEXPO Convention Center in Havana, Cuba. This tenth edition of the fair became a crucial stage for Latin American companies, especially for small and medium-sized entrepreneurs, who sought to promote their products and services, establish business connections, and strengthen their networks throughout the region.

MAAHSA, with a strong dedication and commitment to the excellence and quality of its products, actively participated in this event, holding meetings with potential clients to expand its presence in the international market. Specialized in the production and export of high-quality products, MAAHSA has once again demonstrated its commitment to the growth and promotion of the Paraguayan industry on the international stage.

During the event, the Paraguayan company had the opportunity to showcase its products, highly competitive in quality and price, to a diverse and receptive audience, paving the way for promising future business agreements.

With an unwavering commitment to quality and innovation, MAAHSA continues to strive to open new horizons for Paraguayan products, contributing to the economic growth of Paraguay and the entire Latin American region. The company eagerly awaits future opportunities to further strengthen its business relationships, both in the region and globally.

In an exciting ceremony held on October 11, 2023, at the facilities of the Importers Center (CIP) in Paraguay, the Chamber of Advertisers of Paraguay (CAP) revealed the much-anticipated results of the 2023 Brand Ranking. Among the outstanding brands, MAAHSA enthusiastically celebrated the victory of MAPEX, as the most appreciated insecticide in the country for the ninth consecutive year.

The awards ceremony, attended by executives and partners of the CAP, was the perfect setting to highlight the excellence of MAPEX, solidifying its position as the undisputed leader in the insecticide market in Paraguay. The recognition was the result of a meticulous research study conducted by Metro, a company specialized in brand studies and the advertising sector in general.

This report stands out for the rigor in selecting variables to determine the winning brands. In the case of MAPEX, its success was based on three fundamental pillars: recall, usage, and preference. These criteria not only highlight the effectiveness of the product but also the trust and loyalty it has built among Paraguayan consumers.

The extensive coverage of the study and the inclusion of various economic sectors emphasize the relevance and impact of the MAPEX brand in the daily lives of citizens. From households to commercial spaces, MAPEX has become synonymous with protection against unwanted insects, earning the preference of users throughout the country.

For more information on this achievement, we invite you to read the following article:

MAAHSA, the Paraguayan company with nearly a century of experience in the national market, has achieved a significant milestone by making its first export to Brazil. The shipment took place last Thursday, December 7th, marking a crucial step in the company's expansion into the competitive Brazilian market.

The first confirmed shipment consisted of a truckload of Jimo brand Insecticide Spirals, highlighting MAAHSA's commitment to exporting high-value-added products. These spirals, bearing the Country Brand seal, become ambassadors for Paraguay worldwide. MAAHSA's spiral production stands out for using clean energy and state-of-the-art Japanese components, ensuring modernity and product safety compared to other options available in the market.

It's noteworthy that MAAHSA has been steadily increasing its exports to various countries in North and Central America, successfully competing with national, regional, and transnational brands. Destinations include Uruguay, Chile, Bolivia, Costa Rica, Nicaragua, and the Dominican Republic, solidifying the company's presence in the region with high-quality and competitively priced products.

The Jimo spirals, manufactured by MAAHSA, share the same formula as the renowned MAPEX spirals, winners of multiple Top Of Mind awards and the Brand Ranking award for several consecutive years. This formula, crafted under the highest quality standards, presents an attractive proposition for the demanding Brazilian market.

This achievement was not the result of individual effort but rather a collaborative endeavor over several months. The winning team at MAAHSA, comprising the Export Management, Development and Production Management, and the Quality Department, has facilitated access to the demanding Brazilian market.

Additionally, MAAHSA is in advanced negotiations to introduce its products to the Mexican and Peruvian markets, creating new employment opportunities for compatriots. The company is ISO 9001 certified, ensuring quality in the design, production, and sale of its products. It adheres to Good Manufacturing Practices (GMP) and boasts a highly equipped laboratory staffed by qualified personnel to guarantee the quality of each product reaching households.

A brief summary of this wonderful experience in the following video:

We present the first capsule of the commemorative series on the road to MAAHSA's 100th anniversary. The iconic Paraguayan industry offers a heartfelt look at its beginnings and the legacy it has left throughout almost a century of history. Since its foundation on February 7, 1925, MAAHSA has become a fundamental pillar of the Paraguayan economy, providing employment to several generations of families and maintaining a constant commitment to the quality of its products.

In collaboration with the prominent Paraguayan production company Maneglia-Schémbori, MAAHSA has embarked on an exciting journey through 12 video capsules, each telling a unique and significant story that reflects the essence of the company and its impact on the community. These videos are much more than simple historical records; they are living testimonies of the passion and commitment of those who have been part of the MAAHSA family over the years.

Through the shared experiences of those who have worked and currently work in the company, these capsules narrate the history from a human and authentic perspective. Each capsule captures the essence of a company rooted in tradition but always looking towards the future.

With the celebration of the road to 100 years, MAAHSA demonstrates its firm commitment to excellence and its profound gratitude to all those who have contributed to its success over time. These capsules are a tribute to the history, dedication, and spirit of MAAHSA, and promise to inspire future generations to continue building on this centennial legacy.

We continue celebrating! In this second capsule, we offer a glimpse of the company's commitment to innovation and development, and how we strive to remain competitive in the market while always maintaining the quality of our products, as it is our priority to care for families and generate a positive impact on society.

Here is the link to the video:

Discover the legacy of MAAHSA through the voices that have lived it! In our third capsule on the road to 100 years, we hear inspiring testimonies from those who have grown alongside our business family.

From humble beginnings to leadership positions, these individuals share how MAAHSA not only provided them with employment but also opportunities to grow and develop professionally.

We leave you with the video below:

Let's celebrate reaching one-third of the way to MAAHSA's 100-year milestone!

In our fourth capsule, we offer a panoramic view of our logistics and where we're heading. Join us as we explore how we've evolved and how we're paving the way for the next century of success.

We leave you with the video below:

The fifth capsule in MAAHSA’s journey to 100 years is out now!

This time, our Export Manager shares an exciting overview of our international expansion. We currently export to several countries in the Americas, including Uruguay, Bolivia, Costa Rica, the Dominican Republic, Nicaragua, Chile, and Brazil. The high quality of our products is the key factor that allows us to access new markets and establish ourselves over time.

Join us in this fifth capsule to discover how MAAHSA continues to grow and consolidate globally.

We leave you with the video below:

MAAHSA, a prominent Paraguayan industry, is proud to announce the successful participation of its president, Mr. Esteban Morabito Heilbrunn, in the Ibero-American CEAPI Congress 2024, held from June 17 to 19 in Cartagena. This event, recognized as the largest business meeting in Ibero-America, brought together the main institutional leaders and presidents of companies and business families in the region.

The CEAPI 2024 Congress gathered more than 400 participants who analyzed the fundamental issues that are redefining the global geostrategic situation. During the two days of the event, crucial topics such as growth and productivity, energy transition, education and employment, nearshoring, food security, tourism, cybersecurity and artificial intelligence, as well as other issues that will influence the global economic future, were discussed.

Mr. Morabito Heilbrunn's presence at this prestigious event underscores MAAHSA's commitment to development and innovation in the business sector. During the congress, Mr. Morabito Heilbrunn actively participated in various sessions and panels, contributing his vision and experience to the dialogue on the challenges and opportunities facing the industry in the Ibero-American context.

MAAHSA reaffirms its commitment to excellence and leadership in its sector, standing out as a company that constantly seeks to keep up with global trends and participate in building a more prosperous and sustainable economic future for the region.

We are pleased to announce the release of the sixth capsule in our "Journey to 100 Years of MAAHSA" series! We are halfway there and getting closer to our centennial celebration.

In this edition, our Supermarket Coordinator highlights the ease of selling our products due to their genuine quality. Additionally, an experienced salesperson shares how he manages product control in warehouses and their display on shelves to maximize sales.

We leave you with the video below:

The seventh capsule of the "Journey to 100 Years of MAAHSA" is now available! In this edition, the company's president, Esteban Morábito, shares his perspective on MAAHSA's commitment to quality. He expresses that he only launches products he would personally use, always aiming to offer the best quality at the best price.

Morábito also highlights the company's social role, noting that MAAHSA is not just a source of life and work for its employees, but also a factor of development. "When the company grows, the country grows," he affirms.

Watch the video below:

Watch SNT's coverage during the 100th anniversary event of MAAHSA

Watch Telefuturo's coverage during the 100th anniversary event of MAAHSA.